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Videos

Data synergy

Phones, tablets, phablets, Google glass and passive measurement technologies produce an immense amount of data from geo-location to in-the-moment information exchange, representing potential research gold. While vast in amount, in and of itself,...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Authors: Guy Rolfe, Richard Blades, Colin Strong, Gawain Morrison, Frits van der Schaaf
Company: KANTAR TNS Malaysia
June 15, 2014
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Citation

Rolfe, Blades, Strong, Morrison and van der Schaaf (2014a, June 15). Data synergy . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/data-synergy-


Research papers

Beyond Big Data

Big Data is likely to radically change the consumer insights landscape. Commentators question the role of market research when so much data is readily available. Does market research have a role to play in this new environment? This presentation...

Catalogue: 3D Digital Dimensions 2013: (Online + Social Media + Mobile) Research
Author: Colin Strong
Company: GfK
June 23, 2013
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Citation

Strong, C. (2013a, June 23). Beyond Big Data. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/beyond-big-data


Research papers

Wireless

This paper examines whether or not SMS is likely to be a 'disruptive technology' in the fields of advertising and marketing research.After an extensive programme of research the authors have concluded that it certainly has that potential as an...

Catalogue: ESOMAR Technovate Conference 2003
Authors: Mike Cooke, Anders Nielsen, Colin Strong
January 26, 2003
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Citation

Cooke, Nielsen and Strong (2003a, January 26). Wireless. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/wireless